João FerreiraJoão Ferreira

Believes Design is not about mastering tools but about mastering people. Passionate about music, movies and whisky.

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15 posts

It’s still common to hear designers or product managers saying they’d like to run usability tests on their projects but “it just takes too much time” or that they “don’t have the budget for it”. If you’ve been reading about this topic, then you already know you don’t need to have massive resources to run tests on your products, and even more importantly, the outcome heavily outweighs the investment. Steve Krug’s book titled “Rocket Surgery Made Easy” kinda plays with this wrongful stereotype and it offers a practical, step-by-step guide to run a successful Usability Test.

João Ferreira
Written by João Ferreira on May 4th, 2017

Over the last 4 years, I’ve had the pleasure of helping out designers on their first experiences in the web. Typically they come with a lot of questions and insecurities, usually all concerning two things: Typography and colors.

João Ferreira
Written by João Ferreira on Oct 19th, 2016

Imagine you decided to organize an international conference starting 7 months from now. If you’ve ever been involved in organizing something like this, you know what I’m talking about. Going through all the bureaucracies and logistics, in a race against time. Imagine you’d optimistically planned for around 200 attendees and you had only sold around 50 tickets about a month and a half away from the conference. Picture your budget being vibrant red with those 50 tickets, and the pressure mounting.

João Ferreira
Written by João Ferreira on Oct 17th, 2016

As designers, we get to learn new things every day. Most of them are usually related to the way we discuss design with others, which tends to be a bit chaotic most of the times. Although I’m far from being an expert in these matters, I’ve come a long way since my fresh-out-of-college design years and I’d like to share some of the little things that we can do/say/think to communicate better with the rest of the team.

João Ferreira
Written by João Ferreira on Sep 15th, 2016

Starting a fresh, new project is a wonderful feeling. It is immaculate, filled with ambitious expectations, with an endless world of exciting possibilities that tingle our creative brains.

João Ferreira
Written by João Ferreira on Aug 2nd, 2016


João Ferreira
Written by João Ferreira on Mar 21st, 2016

Rebranding our company was our biggest challenge yet. Figuring out how to convey our values and ambitions through a new brand while honouring our roots was frightening.

João Ferreira
Written by João Ferreira on Jul 6th, 2015

There’s only so much you can do in life. Your time is limited, as well as your focus and your energy.

João Ferreira
Written by João Ferreira on Dec 10th, 2014

Design is a way of thinking, a way of looking at things and trying to understand them and to find a different, better way of achieving something. Not everyone is a designer but everyone would benefit from having a design perspective, a sort of disruptive approach to the world, a non-conformed state of mind. It’s about being critical and brave enough to do things differently.

João Ferreira
Written by João Ferreira on Jul 1st, 2014

When we started out Creators School, I got this scary feeling that we were way out of our league, like we didn’t have the experience to teach anyone about anything. But as soon as I got over the panic stage, I got excited about the idea of taking a different approach at teaching. So I did a lot of research about education in order to discover new approaches to teaching and better understand how people embrace learning, how to get them ‘in the zone’. I came across some interesting concepts that I’d like to share, to contribute for this fascinating subject that is so critical to our future.

João Ferreira
Written by João Ferreira on Jun 18th, 2014

When you ask someone about the main ingredient of a good design, most people will probably roam around concepts such as usability, functionality, cleanliness or the one that get’s thrown around most often: simplicity.

João Ferreira
Written by João Ferreira on Feb 11th, 2014

It was nearly 9:30 on the cold morning of November 7th, when Zamith and I departed from Braga, to attend the Explorers Festival in Lisbon, where we were expected to give a talk each, at 2PM.

João Ferreira
Written by João Ferreira on Nov 19th, 2013

Have you ever showed your HTML/CSS to a Developer?

João Ferreira
Written by João Ferreira on Oct 23rd, 2013