Roberto MachadoRoberto Machado

Breathes technology and deeply believes, hence the creation of Subvisual, that it is the medium for a better future. Always has 5 min to listen to you.

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It always strikes me when someone has to explain what product they are working on and struggle to formulate a concise sentence that is easy to understand. Being an Elevator Pitch or a more techie product explanation, you should instinctively be able to explain what you are doing. Usually, this is a smell for the lack of direction in the team. If you start asking a question, you will notice the absence of a product vision.

Roberto Machado
Written by Roberto Machado on Mar 22nd, 2017

We had a blast in the last three years with RubyConf Portugal. Seriously, it was one of the most pleasuring things to do and we can not thank enough everyone that helped us put this together. All of you that attended the conference, all the speakers, sponsors, and volunteers, thank you again for all the support. But friends, it’s time for a pause. We will not be organizing RubyConf Portugal 2017.

Roberto Machado
Written by Roberto Machado on Mar 17th, 2017

This is the second time that I write this text. Naively I deleted the first version, leaving no chance of recovery, which caused me deep frustration. Instead of panicking about this, I took a walk, and a series of deep breaths and here I am writing the second version.

Roberto Machado
Written by Roberto Machado on Mar 15th, 2017

We’re ready to announce that the 2nd edition of MirrorConf is happening on October 12-13!

Roberto Machado
Written by Roberto Machado on Feb 27th, 2017

Often people ask me how a small team like ours can have relative financial success and still have time to organize two international conferences, MirrorConf and RubyConf Portugal, several meetups through the year while keeping a sustainable work environment where people like to work. I always struggle to answer this because I don’t have the contradictory, and for us it’s challenging, but it never felt like a Herculean task to pull off. After putting some thought on the subject, I believe that the primary justification is how we share responsibilities throughout the team, keeping a flat structure, while still have a culture of accountability.

Roberto Machado
Written by Roberto Machado on Feb 23rd, 2017

One of these days I was reflecting on the similarities that we have at Subvisual. It is true that we are notoriously different in our personalities, backgrounds, and experiences, but what were the common characteristics that accidentally or by choice we all have? It’s easy to spot the values that we share as a company being present in all of us. However, sometimes it’s hard to identify if they were consequences of joining this team or if they were already there.

Roberto Machado
Written by Roberto Machado on Feb 22nd, 2017

We have been working on expanding to a new location for a while now. We love Braga, and it will continue to be to be our home and HQ, but now we have a new office in Boston, MA. I will explain our motivations to do so, and our plans for the following months.

Roberto Machado
Written by Roberto Machado on Aug 4th, 2016

Summer is coming, and most of us are looking for things to do during the summer

Roberto Machado
Written by Roberto Machado on Jun 1st, 2016

About four years ago, when our company was still taking its first steps and hardly making any money, we invested 250€ to support a small ruby conference called RubyNorte. Since we only had 200€ in our bank account, we actually had to put the extra 50€ from our own pockets. As naive and premature as it was, it is a perfect example of how much we value community, and how it is at the core of our company’s culture.

Roberto Machado
Written by Roberto Machado on May 18th, 2016

We’re ready to announce that the 3rd edition of RubyConf Portugal is happening on October 28-29!

Roberto Machado
Written by Roberto Machado on Apr 8th, 2016

A lot happened in 2015 around here at the now called Subvisual. I thought that I should share a recap with all of you, not only to boost our egos a bit by reviewing all the astonishing work accomplished last year, but also to lift the veil for what’s coming in 2016. We have set bold goals for the current year, and as scary as it seems to share them with you, it will add an extra layer of commitment since we expect to be held accountable by all of you. Let’s start by briefly recapping our last year.

Roberto Machado
Written by Roberto Machado on Jan 28th, 2016

Why would a group of people as young as we were start a company? We had no relevant entrepreneurial experience, we were young and straight out of university, so we’ve come to expect that question. Part of the answer is that we couldn’t find a company that would allow us to work on the things that we were passionate about, while obsessively honing our skills. But also, and maybe even more importantly, we were friends. Talent and ambition played a part too, but that friendship became the cornerstone of everything we’ve built. Three years on, and that remains true. We are proud of these roots, humbled even.

Roberto Machado
Written by Roberto Machado on Jul 1st, 2015

We’re ready to announce that the 2nd edition of RubyConf Portugal is coming and it’s going to be bigger, bolder and awesome-er!

Roberto Machado
Written by Roberto Machado on Feb 27th, 2015

We had our first offsite experience in May when we drove to the beautiful Gerês and spent 3 days blowing off steam, having fun and talking lightly about some of our projects.

Roberto Machado
Written by Roberto Machado on Dec 19th, 2014

We are launching two apprenticeships for this summer starting in the end of June. We are looking for highly curious people that are eager to learn more about the magic world of the Web and Mobile. If you are a newly-graduate, finishing your master’s degree or just trying to improve your craft, this is a unique opportunity to learn side by side with our amazing team. We don’t believe anyone should work for free, so this will be a remunerated apprenticeship.

Roberto Machado
Written by Roberto Machado on Jun 17th, 2014

Join our talented team at sunny Braga, Portugal.

Roberto Machado
Written by Roberto Machado on May 14th, 2014

That’s right folks, it’s official:

Roberto Machado
Written by Roberto Machado on Mar 28th, 2014

This was the first year of Group Buddies. One whole year creating web applications, dealing with clients, teaching people and having loads of fun while doing it. At the time of making a balance, I have to say: this was a great year for us. I already wrote about how we got here in “This is our story”. Let me now embrace this opportunity to tell you what we’ve been through in 2013.

Roberto Machado
Written by Roberto Machado on Jan 3rd, 2014

Every once in a while people ask us what tools do we use as part of our processes. Not long ago, at a workshop I conducted on about Web Project Management, I was able to introduce a couple of free tools that we consider indispensable. So I came up with the idea of listing all the amazing software that we use every day, hoping it can be helpful to anyone reading this.

Roberto Machado
Written by Roberto Machado on Dec 3rd, 2013

CoderDojo Minho, of which I’m a proud founder, is back this week, in parallel with CodeWeek, an EU initiative to promote coding for everyone.

Roberto Machado
Written by Roberto Machado on Nov 26th, 2013

Creators School’s first edition took place in September and I have to say, it was mind-blowing.

Roberto Machado
Written by Roberto Machado on Oct 29th, 2013

Last Friday, me and some folks from the Minho Ruby Brigade went to the very first Coimbra.rb meetup.

Roberto Machado
Written by Roberto Machado on Oct 21st, 2013

We have been wanting to bring our blog to life for a while now, and that day has finally come. Let me take this opportunity to tell you how we got to where we are today.

Roberto Machado
Written by Roberto Machado on Oct 14th, 2013